Hi, I’m Litsko.
I’m a graphic designer.

I create a unique visual voice for your brand that captivates your audience across multiple channels.

Case Studies

 

Left Main REI Rebranding >>

Pulling Threads Branding >>

Cuesta College Collateral >>

Cuesta College Collateral >>

Ford Motor Company >>

 

Sample Work

  • Kai Hawaiian Spice Company Packaging Concept by DesignSesame!

    Kai Hawaiian Spice Company New Branding

    Assignment: brand overhaul for a small-scale spice company to give a more sophisticated and wholesome look and feel for the upscale market.

    Responsible for: Branding/Logotype/Graphic Design/Packaging Design

  • Girls HackIT Event Marketing Graphics by DesignSesame!

    Girls HackIT Event Marketing

    Assignment: To create an engaging branding and graphic collateral for an annual app-making workshop and competition event.

    Audience: middle school age girls interested in technology in Southeast Michigan.

    Responsible for: Branding/Logo Design/Graphic Design/Marketing Graphics/Wearables

  • HGTV Media Kit by DesignSesame!

    HGTV Media Kit

    Assignment: to design a Media Kit package that consists of 9 brochures, a binder, a DVD, a pocket folder, and a magnet.

    Challenge: to adapt the cable network’s on-screen look and feel to the printed package. To enhance the vibrant colors, I decided to use the Hexachrome technique. To mimic the look of the translucent “gable” graphics on the screen, custom hits of white ink are used.

    Responsible for: Graphic Design/Prepress/Press Supervision

  • SmartBite Logo Concept by Litsko Yoshida via Doner

    Smart Bite Logo

    Assignment: to design a logo for a dieting device that physically regulates your bite size!

    Responsible for: Logo Design

  • Lotus Island Tea Farms Website Design by DesignSesame!

    Lotus Island Tea Farms Website

    Assignment: to create a responsive e-commerce website for a premium organic-only Japanese tea importer.

    Responsible for: Website Design/Lifestyle and Product Photography/Production Supervision

  • ONE8 Logo Concept by DesignSesame! via SimilarBlue

    ONE8 Logo

    Assignment: to create a branded community hub for a startup wellness and fitness center associated with CrossFit.

    Challenge: to balance the elegant and upscale atmosphere with the CrossFit scene.

    Responsible for: Branding/Logo Design/Environmental Design/Wearables

  • ONE8 Environmental Design Concept by DesignSesame! via SimilarBlue

    ONE8 Lobby Signage

    Assignment: to design a branded lobby/wayfinding that’s simple, elegant, subtle, and sophisticated to reflect the elite health-conscious clientele.

    Responsible for: Branding/Environmental Design

  • ONE8 Merch Design Concept by DesignSesame! via SimilarBlue

    ONE8 Branded Hoodie

    Assignment: to design branded wearables that reflect the fitness center’s sophisticated clientele.

    Responsible for: Branding/Graphic Design/Wearables/Mockup
    Apparel photography © Lulu Lemon

  • 1M4 Social Graphics by DesignSesame!

    1M4 Social Graphics

    Assignment: to create consistency in the social media posts that are eye-catching and engaging, reflecting the vibrant culture of Black communities and the organization.

    Client: 1 Million Madly Motivated Moms (1M4) is a non-profit organization that believes in the power of prevention to end police violence, advocating for mental wellness, transforming public safety, and reducing harm through innovative, community-driven solutions in the Black community. I’m honored to serve them as their graphic designer.

    Responsible for: Layout Design/Graphic Design

  • Monarch Center Branding by Litsko Yoshida for Cuesta College

    Monarch Center Branding

    Assignment: to create an identity for the Latinx community at Cuesta College, a community college in San Luis Obispo, California.

    Symbolism: Monarch butterflies are known for their annual migratory journey between North and Central America, representing the resilience of immigrants.

    Responsible for: Branding/Logo Design/Graphic Design/Illustration

  • Product Social Graphic Concept by DesignSesame! for Whalen Furniture

    Whalen Furniture Social Graphics

    Assignment: to create a social media and email marketing campaign concept to introduce a new line of furniture that targets a style-conscious and hip female audience.

    Responsible for: Art Direction/Graphic Design/Illustration

  • UPS Store POS Design by Litsko Yoshida via Doner Design Group

    UPS Store POS

    Assignment: to showcase The UPS Store’s freight shipping capability as a part of the Marketing Help Center, a comprehensive store graphic support for the franchises.

    Responsible for: Graphic Design/Production Supervision

  • Implant Recycling Branding & Trade Show Booth Design by DesignSesame! via Seeds Advertising

    Implant Recycling Branding & Trade Show Graphics

    Assignment: to create a new brand identity for the new division of the medical recycling company, as well as the branded tradeshow booth, brochures, and website.

    Responsible for: Branding/Graphic Design/Marketing Collateral

  • Owens Corning Foamular Direct Mail Design by Litsko Yoshida via Doner Design Group

    Owens Corning New Insulation Product Launch Direct Mail

    Assignment: to design a Direct Mail to showcase the new eco-friendly foam insulation for builders and contractors nationwide.

    Solution: the message is printed directly onto the building material to show the thickness and the lightness of the product.

    Responsible for: Graphic Design/Production Supervision

  • AutoTrader Hawaii Car Wrap Design by Litsko Yoshida via Doner Design Group

    Car Wrap

    Assignment: localization design for AutoTrader Hawaii on Honda Element, working closely with the production team and print shop.

    Responsible for: Graphic Design/Production (mechanicals)/Illustration

  • Lexmark Brand Style Guide by Litsko Yoshida via Doner Design Group

    Lexmark Brand Style Guide

    Assignment: to create a comprehensive interactive brand style guide for Lexmark’s new marketing campaign.

    Responsible for: Layout Design/Interactive PDF

  • Nama Eigo iTunes Cover by DesignSesame! for Side 8 Language

    Language Audio iTunes Label

    Assignment: to create an eye-catching podcast cover graphic that appeals to the Japanese audience eager to learn English and stands out in the crowded language-learning section of podcast platforms.

    Responsible for: Branding/Graphic Design/Production

  • Hope for Life Yoga Logo Branding Business Card Design by DesignSesame!

    Hope for Life Branding

    Assignment: to develop a brand identity for a yoga instructor that reflects her whimsical personality and aspirations for a new life after overcoming cancer.

    Responsible for: Branding/Business Collateral

  • True Yoga Branding by DesignSesame!

    True Yoga Branding

    Assignment: to create a branding for a start up yoga studio.

    Responsible for: Branding/Logo Design

  • True Yoga Branding Sketches by DesignSesame!

    True Yoga Logo Sketches

    I make sketches to jot down my ideas before finessing them on the computer. These are some examples, along with the final logo and color palette.

Testimonials

  • "What truly sets Litsko apart is range: one day she’s making social posts and adjusting UX/UI flows, the next she’s assisting with storyboarding our product videos. Our social engagement is up, demo bookings have climbed, and our booth traffic at events has never looked better."

    Shauna O’Reilly, Marketing Manager at Left Main REI

  • "Litsko has helped manage a diverse portfolio of projects with a knack for understanding and translating desired outcomes into highly effective solutions. She has received accolades for solving complex problems with iconic creative solutions."

    Michael Henderson, eStudio Lead at Ford Motor Company

  • "Beyond her creative talents, Litsko is incredibly responsive and dependable. She consistently meets deadlines, communicates clearly throughout projects, and brings a positive, collaborative energy that makes every project easy and fun."

    Cindy Frigard, Founder, Strategist at Yours, Truly

  • "Litsko has meticulous approach to understanding project requirement that demonstrated her ability to 'see' the vision I had in mind meant that revisions were rare—she simply understood what was needed and delivered accordingly."

    Stephanie Hawkins, UX Researcher at Ford Motor Company

  • "Litsko guided our team through our first official rebrand with the kind of professionalism, artistic eye, grace, and technical acumen you always hope for in a creative partner."

    Renée Duncan, Project Manager at Left Main REI

  • "As a senior designer, Litsko cultivated an environment of innovation and collaboration, always going out of her way to mentor junior designers and support them when they needed guidance."

    Yuan (Savanna) Li, UX Designer, Ford Motor Company

I’d love to hear from you.

Thank you for visiting my website.

I’ve been in the industry for 20+ years, and I have a variety of experience working: at an in-house design studio at a large ad agency; with a small marketing team at a public community college; at one of the Big Three automotive companies; and for myself as a freelancer.

Please feel free to contact me via lits@designsesame.net or fill out the form. If you’d like to call me, please request for my phone number in your email.

I currently reside in San Diego, California.