True Yoga Logo Design
This logo was created for a client in Colorado, who was making her dream of having her own yoga studio come true. She wanted her studio to be small, intimate and true to the real nature of yoga. I came up with an idea of stacked rocks that resemble cairns, which evolved to be an abstract human figure that echoes with the tagline, "where heart and body connect."
I usually start with a pencil and paper, then digitize the ideas.
Once I have the client approval, I make the brand style guide to help keep the upcoming projects brand-cohesive, even if I don’t get to work on them.
I make variations of the logo for different situations/needs. I provide a directory so the client can choose the appropriate file.
A very happy client and her lovely family :)