True Yoga Brand Identity:

Practicing yoga opened Beth’s possibilities, and starting her own yoga studio came naturally as her new life progresses in Colorado. Unlike her competitors in the area—many of which were core-power yoga studios and large fitness clubs—she wanted hers to be a small, intimate, and true to the real nature of yoga.

We came up with an idea of stacked shapes, like “cairns” which are used to guide the hikers on trails, to suggest the pathway that yogins take to discover themselves through yoga. Mirroring the tagline, “where heart and body connect,” the stacked shapes create a human body, with colors that convey both calmness and energetic aspects of yoga.