LaVie Acupuncture Clinic Logo:

Alex didn’t want a typical acupuncture clinic logo. He didn’t want any reference of Eastern, Oriental, brush-stroke typeface, etc.. Instead, he wanted something more sophisticated—something that reflects his distinctively French characters. We came up with a design that reflects the delicacy of the needles in a very minimalistic style.

The color green was requested for a medical reference (Alex is a Medical Doctor, which makes him even more unique among other acupuncturists), and we gave it an emerald tone to soften the potential fear for needles that patients might perceive.

Project details: